hypochondria
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Laughing at hypochondriacs
I’ve always been interested in taboo subjects. One of the challenges I most enjoy in marketing is to work out how to talk to people about the thing they least want to talk about. And what do we normally do when we don’t want to discuss things? Stay silent, or laugh about it. Here’s an…
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Too much information
Lately I have been through a rash of writing material for patient support programs (or programmes when I’m writing UK based ones). In the last two and a half months, and in no particular order, I have written about heart attacks, reheumatiod arthritis, hepatitis A and B, high cholesterol, ankylosing spondylitis, psoriatic arthritis, and osteoporosis.…
Peter Kenny: a writer's notebook 