lights, camera, hack-tion

Filmed briefly today for a mood video talking passionately about what it’s like as a writer working with a charity. Mood videos are interesting beasts. Usually they are played before an audience to get them excited and focused. A mood video, for example, can also work well in a pitch scenario. It allows you to mirror the client’s feelings about their work and add music, motion and colour. It’s always nice to see your work reflected back at you in way that seems cool and significant.

The pitfalls are many. If the mood video is misjudged then it can backfire badly. To avoid this the argument of the film should feed directly into the overall theme of the presentation. Unless this happens the film can come across as showy and irrelevant to the context.

If it is the kind of mood video that has interviews in it, I find being as natural as possible under the circumstances, with unscripted responses, comes across well. And it’s okay to be emotional too. If you project passion about what you do, you’ll stand out among the talking heads and enliven the whole thing.

By Peter Kenny

I lead a double life. Identity #1. A writer of poems, comedy plays, dark fiction and the odd libretto. Identity #2: A marketing outlier, working with London creative agencies and my own clients as a copywriter and creative consultant.

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