the good agency

Just spent the best part of the week working at The Good Agency close to Waterloo station in London.

As a freelance writer working in agencies from time to time, you get to take the temperature of an agency quite quickly. What I saw of The Good Agency lived up to its name: a friendly, well run outfit, with its heart in the right place – producing some excellent creative work for ethically sound clients. Kind of renews your faith in agencies really.

By Peter Kenny

I lead a double life. Identity #1. A writer of poems, comedy plays, dark fiction and the odd libretto. Identity #2: A marketing outlier, working with London creative agencies and my own clients as a copywriter and creative consultant.

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