Pooran Desai and One Brighton

Interviewed the sustainability pioneer Pooran Desai OBE last Friday, and attended the opening of the zero carbon One Brighton development, which it is claimed is the most sustainable housing development in the UK – and possibly the world. His One Planet thinking informed its development. And it is fantastic.

Having had the tour, and done the interview and watched Deputy Mayor Carol Theobald do the ribbon-snipping honours. I found sustainability runs through the development like lettering in a piece of Brighton Rock: from the building materials (e.g. using the greenest concrete in Britain with 100% recycled aggregate) to the fact the dining chairs in the demonstration apartment were made from recycled computer games consoles.

Importantly the way the place is managed is a massive differentiator, linking it to local food suppliers and fuelled by local sustainable woodchips. It’s a product of not only carefully placing a building in a town, but in its wider ecological and ethical context too. Even the on-site builders have been eating organic food.

I found talking to Pooran genuinely inspiring. In a nutshell his concept is that if everyone on Earth consumed as much as the average UK citizen, we’d need three planets to support us (for a US citizen it would be six). One Planet Living® aims to create a world in which people everywhere can lead happy, healthy lives with their fair share of the earth’s resources.

Go here for more. I’ll link to my interview with Pooran as soon as it is published. But if you get the opportunity, you should check it out for yourself.

By Peter Kenny

I lead a double life. Identity #1. A writer of poems, comedy plays, dark fiction and the odd libretto. Identity #2: A marketing outlier, working with London creative agencies and my own clients as a copywriter and creative consultant.

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