Moby Dick in a Paul Smith Window

Moby Dick in a Paul Smith Window

In the window of Paul Smith in Covent Garden this lunchtime. Not the greatest photograph, but a white whale shaped stapler on a large piece of crumpled blue paper filled the entire window. So elegant and simple. Managed to speak volumes about the Paul Smith brand without a single item of clothing. Class.

About Peter Kenny

I lead a double life. Identity #1. A writer of poems, plays, libretti, prose, journalism and so on. Identity #2: A marketing outlier, working with London creative agencies and my own clients as a copywriter and creative consultant.
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