branding
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Creating a brand that doesn’t lie or overpromise
Recently I have been asked to help create the branding and positioning for a new agency. I will not name them yet as I don’t want to jump the gun on their activities. But I do love the drilling down into what makes a business unique and then working out how this can be made…
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Orange, and bread branding
Am currently engaged in a couple of branding projects. As ever, client confidentiality prevents me from going into too many details. One job is for a line of French bread, and is really fun as I have never branded a food before. Branding is a bit of a dark art. Some brands, like Orange, have…
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what’s in a name for a small business?
My friend Anna is starting a business as a lifecoach. She has a solid business background, an MBA and a long-term interest in subjects such as NLP which will inform her new enterprise. I think she’ll make an excellent personal coach, something I can say with some authority as I am currently one of her…
Peter Kenny: a writer's notebook 