Tag Archives: branding

Creating a brand that doesn’t lie or overpromise

Recently I have been asked to help create the branding and positioning for a new agency. I will not name them yet as I don’t want to jump the gun on their activities. But I do love the drilling down … Continue reading

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Orange, and bread branding

Am currently engaged in a couple of branding projects. As ever, client confidentiality prevents me from going into too many details. One job is for a line of French bread, and is really fun as I have never branded a … Continue reading

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what’s in a name for a small business?

My friend Anna is starting a business as a lifecoach. She has a solid business background, an MBA and a long-term interest in subjects such as NLP which will inform her new enterprise. I think she’ll make an excellent personal … Continue reading

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