Moby Dick
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Moby Dick in a Paul Smith Window
In the window of Paul Smith in Covent Garden this lunchtime. Not the greatest photograph, but a white whale shaped stapler on a large piece of crumpled blue paper filled the entire window. So elegant and simple. Managed to speak volumes about the Paul Smith brand without a single item of clothing. Class.
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Advertising is not Art
Once in a blue moon you will get a client who just wants to look fantastic, which gives creatives the opportunity they usually can only dream about. But however arty we get in advertising, what we produce is not art. For in advertising there is always that pesky overriding driver: to sell things. Often what it appears we are…
Peter Kenny: a writer's notebook 