pharmaceutical companies
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A good night’s sleep
Those people who think that people who work in agencies would rebrand their own grandmothers, with a view to marketing do have a point. But the surprising fact is that many people who I’ve worked with have strongly held ethical principles. And there are certain sorts of writing that can give you a moral sheen…
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stand back – there’s still a pulse!
Day three of working on an immense website to do with cholesterol. I have spent a huge amount of time this year getting my head together with designers to create animations, writing scripts for possible video content with an interactive film maker, driving with strategists the overall messaging, not to mention planning the structure of…
Peter Kenny: a writer's notebook 