Tag Archives: copywriter

Empathy and blagging

When I have taught writing, I have often stressed the importance of empathy. First comes the notion of empathising with the reader. What is it they want to get out of your communication. Facts? Entertainment? And if you are writing … Continue reading

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stand back – there’s still a pulse!

Day three of working on an immense website to do with cholesterol. I have spent a huge amount of time this year getting my head together with designers to create animations, writing scripts for possible video content with an interactive … Continue reading

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source material

I have a friend who is fond of saying that success happens when preparation meets opportunity. As someone who makes a living from writing, part of my preparation is never to leave home without taking a Moleskine notebook and my … Continue reading

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