Peter Kenny
-
needles/eyes
I’m off tomorrow to write about IT networking for a day. You never know what you will be asked to write about. But as the year closes two subjects I’ve dealt with this year stand out. One was describing – quite literally – sticking needles in people’s eyes to treat age related macular degeneration, the…
-
the unwavering gaze that makes you give
It’s always nice when something you’ve done crops up on You Tube, like this direct response TV (DRTV) advert for The Blue Cross, put there in time for Christmas. Direct response ads are so called because they have telephone numbers in them. So, with luck, the viewer will seize the phone and dial – full…
-
what’s in a name for a small business?
My friend Anna is starting a business as a lifecoach. She has a solid business background, an MBA and a long-term interest in subjects such as NLP which will inform her new enterprise. I think she’ll make an excellent personal coach, something I can say with some authority as I am currently one of her…
-
source material
I have a friend who is fond of saying that success happens when preparation meets opportunity. As someone who makes a living from writing, part of my preparation is never to leave home without taking a Moleskine notebook and my Panasonic DMC-LX1 camera tucked into my tatty manbag. So I can scribble things down whenever…
Peter Kenny: a writer's notebook 