Tag Archives: France

Creative gulfs: UK, France and the US

To say Charlie Hebdo’s provocative satire is not always understood outside France, is an understatement. See this take on the magazine by Arthur Chu. And its satire was not to many people’s taste in France too, judging by its usual … Continue reading

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Creative gulfs: UK, France and US

I have been working with two agencies lately. One is a French-owned agency, and I am writing English copy for French companies hoping to infiltrate the UK market. The other is a US-owned healthcare agency, where your creative ideas must … Continue reading

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Empathy and blagging

When I have taught writing, I have often stressed the importance of empathy. First comes the notion of empathising with the reader. What is it they want to get out of your communication. Facts? Entertainment? And if you are writing … Continue reading

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