On Track
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Gus Christie Glyndebourne piece
Here’s my piece on Gus Christie for ON TRACK. A very nice man he was too.
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Orange, and bread branding
Am currently engaged in a couple of branding projects. As ever, client confidentiality prevents me from going into too many details. One job is for a line of French bread, and is really fun as I have never branded a food before. Branding is a bit of a dark art. Some brands, like Orange, have…
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One little booth, one giant leap for sustainability
There are some ideas which when viewed retrospectively sound obvious. For example, when Percy Shaw invented cats eyes in 1934 to help people drive in foggy conditions, nobody seemed much interested, till future Prime Minister Jim Callaghan took them up for British roads in 1947 – and they became ubiquitous. What On Track and Southern…
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back On Track
Another interview this morning, for On Track. This time on the phone. Fortunately my interviewee Thurstan Crockett, Brighton’s Head of Sustainability Environmental Policy,was a former journalist and interviewed very well. When people are masters of their own brief, it is much easier just to step back and let them download. They, after all, know far…