11 London
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Facebook ads to force you off the fence
It’s nice to imagine that people are going to ponder your marketing message, but sadly real life isn’t like that. Here are two Facebook executions of campaigns I’ve worked on with 11 London. Both are in what I call decision territory, which is particularly useful when there’s little time to engage and you want to encapsulate a dilemma. It forces…
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Zooming in on drought
I should mention here that some of the work I was doing in Chad has now started to go live. The audience for this particular execution (below) is those watching faith channels on TV, particularly Evangelical Christians. After much discussion with the 11 London team with Tearfund I came up with the positioning Give Like Jesus, and evolved the questioning format…
Peter Kenny: a writer's notebook 