Category Archives: Marketing

The US Presidential election viewed as marketing

So following my look at the marketing slogans used in Brexit back in June, it came as little surprise that the Make America Great Again, message trumped the Stronger Together message. Once again, the learning is this: PUT A DAMN VERB IN … Continue reading

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Facebook ads to force you off the fence

It’s nice to imagine that people are going to ponder your marketing message, but sadly real life isn’t like that. Here are two Facebook executions of campaigns I’ve worked on with 11 London. Both are in what I call decision territory, which is particularly useful … Continue reading

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The referendum viewed as marketing

The campaigns run by both sides in the recent referendum were failures. Here’s why. Remain – a classic negative campaign that backfired Remain vote’s tagline was Britain Stronger In Europe. At first glance this seems fair enough. But look again and you’ll see how extraordinarily passive it is. … Continue reading

Posted in Advertising, Campaign Fail, Marketing, Politics, Propoganda | Tagged , , , , , , , , | 3 Comments

Zooming in on drought

I should mention here that some of the work I was doing in Chad has now started to go live. The audience for this particular execution (below) is those watching faith channels on TV, particularly Evangelical Christians. After much discussion with … Continue reading

Posted in 11 London, Charity, Helicopter, Marketing, Peter Kenny The Writer Ltd., TV advertising | Tagged , , , , , | 5 Comments

More reflections on Chad

A month or so has passed since I returned from what was a particularly intense experience in Chad. I spent a day this week sitting with filmmaker Brad Bell tweaking the edit of some of the shots from our trip … Continue reading

Posted in a writer's life, Autobiographical, Charity, Marketing, Peter Kenny The Writer Ltd. | Tagged , , , , | 2 Comments

Filming in the centre of Chad

As an Africa newbie, a visit to Chad was in at the deep end. Chad is a landlocked country unappetisingly described by Wikipedia as the ‘dead heart of Africa’. It proved a difficult place to gain entry to. Despite having … Continue reading

Posted in Charity, Film, Marketing, Peter Kenny The Writer Ltd., Travel, Working | Tagged , , , , , , | 9 Comments

Ready for Chad and missing writing poetry

Chad Final stage of prep seems now to be done. Passport renewed, visa obtained, jabs jabbed (although inconveniently I had a fever when I went for my yellow fever jab so I had to return a few days later) anti-malarial … Continue reading

Posted in Charity, Guernsey, Marketing, Poetry, Travel | Tagged , , , , , , , , , , , , , , | 6 Comments