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Category Archives: Marketing
The US Presidential election viewed as marketing
So following my look at the marketing slogans used in Brexit back in June, it came as little surprise that the Make America Great Again, message trumped the Stronger Together message. Once again, the learning is this: PUT A DAMN VERB IN … Continue reading
Posted in Advertising, Marketing, Politics
Tagged Brexit, Hillary, Make America Great Again, Slogans, Stronger Together, Trump, USA
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Facebook ads to force you off the fence
It’s nice to imagine that people are going to ponder your marketing message, but sadly real life isn’t like that. Here are two Facebook executions of campaigns I’ve worked on with 11 London. Both are in what I call decision territory, which is particularly useful … Continue reading
The referendum viewed as marketing
The campaigns run by both sides in the recent referendum were failures. Here’s why. Remain – a classic negative campaign that backfired Remain vote’s tagline was Britain Stronger In Europe. At first glance this seems fair enough. But look again and you’ll see how extraordinarily passive it is. … Continue reading
Zooming in on drought
I should mention here that some of the work I was doing in Chad has now started to go live. The audience for this particular execution (below) is those watching faith channels on TV, particularly Evangelical Christians. After much discussion with … Continue reading
Posted in 11 London, Charity, Helicopter, Marketing, Peter Kenny The Writer Ltd., TV advertising
Tagged 11 London, Brad Bell, Chad, Matt Hunt, Peter Kenny, Tearfund
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More reflections on Chad
A month or so has passed since I returned from what was a particularly intense experience in Chad. I spent a day this week sitting with filmmaker Brad Bell tweaking the edit of some of the shots from our trip … Continue reading
Posted in a writer's life, Autobiographical, Charity, Marketing, Peter Kenny The Writer Ltd.
Tagged Brad Bell, Catherine Pope, Chad, hunger, The Sahel
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Filming in the centre of Chad
As an Africa newbie, a visit to Chad was in at the deep end. Chad is a landlocked country unappetisingly described by Wikipedia as the ‘dead heart of Africa’. It proved a difficult place to gain entry to. Despite having … Continue reading
Posted in Charity, Film, Marketing, Peter Kenny The Writer Ltd., Travel, Working
Tagged Chad, desertification, global warming, Matt Hunt, N'Djamena, Oum Hadjer, The Sahel
9 Comments
