Category Archives: Marketing

Eno installations at the Montefiore Hospital

I’m not given much to hero worship, but Brian Eno is as close as I get.  His ambient music is often the backdrop to my work, and his albums Neroli, Thursday Afternoon, The Plateaux of Mirrors (with Harold Budd), Music for Airports, … Continue reading

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Slow progress and wide heart lead

Seven items from the imaginary news desk at Kenny Towers. A nice, not to mention speedy, review of TRUTHS A Telltale Press Anthology in London Grip. If you’d like to buy a copy, simply get in touch with me through this … Continue reading

Posted in a writer's life, Greece, Marketing, Peter Kenny The Writer Ltd., Publishing, Stained glass, Telltale Press, Writing | Tagged , , , , | 5 Comments

The US Presidential election viewed as marketing

So following my look at the marketing slogans used in Brexit back in June, it came as little surprise that the Make America Great Again, message trumped the Stronger Together message. Once again, the learning is this: PUT A DAMN VERB IN … Continue reading

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Facebook ads to force you off the fence

It’s nice to imagine that people are going to ponder your marketing message, but sadly real life isn’t like that. Here are two Facebook executions of campaigns I’ve worked on with 11 London. Both are in what I call decision territory, which is particularly useful … Continue reading

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The referendum viewed as marketing

The campaigns run by both sides in the recent referendum were failures. Here’s why. Remain – a classic negative campaign that backfired Remain vote’s tagline was Britain Stronger In Europe. At first glance this seems fair enough. But look again and you’ll see how extraordinarily passive it is. … Continue reading

Posted in Advertising, Campaign Fail, Marketing, Politics, Propoganda | Tagged , , , , , , , , | 3 Comments

Zooming in on drought

I should mention here that some of the work I was doing in Chad has now started to go live. The audience for this particular execution (below) is those watching faith channels on TV, particularly Evangelical Christians. After much discussion with … Continue reading

Posted in 11 London, Charity, Helicopter, Marketing, Peter Kenny The Writer Ltd., TV advertising | Tagged , , , , , | 5 Comments

More reflections on Chad

A month or so has passed since I returned from what was a particularly intense experience in Chad. I spent a day this week sitting with filmmaker Brad Bell tweaking the edit of some of the shots from our trip … Continue reading

Posted in a writer's life, Autobiographical, Charity, Marketing, Peter Kenny The Writer Ltd. | Tagged , , , , | 2 Comments