Category Archives: TV advertising

Zooming in on drought

I should mention here that some of the work I was doing in Chad has now started to go live. The audience for this particular execution (below) is those watching faith channels on TV, particularly Evangelical Christians. After much discussion with … Continue reading

Posted in 11 London, Charity, Helicopter, Marketing, Peter Kenny The Writer Ltd., TV advertising | Tagged , , , , , | 5 Comments

F*ck the poor? The eternal DRTV charity ad dilemma

I find myself writing DRTV (direct response TV)  scripts for a charity and trying to dodge the weary ‘tried and trusted’ tropes. For we all know how these things are supposed to play out, when we are going to be … Continue reading

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Postmodern Homelistic Art? Guilty as charged

Hilarious. I’ve not enjoyed an advert as much for a long while. Love the mockery of po-faced artistic statements and its talk of ‘Postmodern Homelistic Art’. Also hats off for recognising the latent botcher in us all and how, having … Continue reading

Posted in Comedy, Marketing, TV advertising | Tagged , , , | Leave a comment

Weight Watchers – ‘My Butt’

I  caught this US ad for Weight Watchers on the Best ads site. What I like about it is that it refers to ‘my butt’. I worked on a campaign for an appetite suppressant drug, where a larger woman was … Continue reading

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Somersby Cider wobbling on the shoulders of a giant?

The Somersby Cider advert is funny, and quietly remarkable. For it relies on a knowledge of  Apple stores, and the Apple brand. It is no coincidence that Apple’s fanboys and fangirls are stuck to the flypaper of creative departments everywhere. … Continue reading

Posted in Comedy, Drinks Industry, IT, Postmodern Irony, TV advertising | Tagged , , , | Leave a comment

The Barclays squirrel of postmodern irony

Postmodern irony is one of those terms whose meaning depends on which academic discipline the Hogwarts sorting hat chose for you. For our purposes, however, Postmodern irony stands for ironic self-reference and absurdity, and it is a territory that advertising … Continue reading

Posted in Financial, Postmodern Irony, TV advertising | Tagged , , , , , | 1 Comment