Category Archives: Peter Kenny The Writer Ltd.

A pre-Christmas ramble

My double life requires me to switch from working in advertising agencies, back to picking up the threads of my creative life and vice versa. My most recent agency stint was with a lovely crew at DDB Remedy in London, … Continue reading

Posted in a writer's life, Peter Kenny The Writer Ltd., Poetry, Travel, Working | Tagged , , , , | 4 Comments

Peter Caton’s Chad photos

Some of Peter Caton’s photograph from our trip to Chad are here on the Guardian Online. Pete’s shot of many of the people of the the village meeting under a good tree is typical of his excellent work. For the people … Continue reading

Posted in Peter Kenny The Writer Ltd., Photography, Poetry, Travel | Tagged , | 1 Comment

Facebook ads to force you off the fence

It’s nice to imagine that people are going to ponder your marketing message, but sadly real life isn’t like that. Here are two Facebook executions of campaigns I’ve worked on with 11 London. Both are in what I call decision territory, which is particularly useful … Continue reading

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Zooming in on drought

I should mention here that some of the work I was doing in Chad has now started to go live. The audience for this particular execution (below) is those watching faith channels on TV, particularly Evangelical Christians. After much discussion with … Continue reading

Posted in 11 London, Charity, Helicopter, Marketing, Peter Kenny The Writer Ltd., TV advertising | Tagged , , , , , | 5 Comments

More reflections on Chad

A month or so has passed since I returned from what was a particularly intense experience in Chad. I spent a day this week sitting with filmmaker Brad Bell tweaking the edit of some of the shots from our trip … Continue reading

Posted in a writer's life, Autobiographical, Charity, Marketing, Peter Kenny The Writer Ltd. | Tagged , , , , | 2 Comments

Filming in the centre of Chad

As an Africa newbie, a visit to Chad was in at the deep end. Chad is a landlocked country unappetisingly described by Wikipedia as the ‘dead heart of Africa’. It proved a difficult place to gain entry to. Despite having … Continue reading

Posted in Charity, Film, Marketing, Peter Kenny The Writer Ltd., Travel, Working | Tagged , , , , , , | 9 Comments

A Cancer Landscape

“The disbelief, the grief, the doubt, the flung out, the anger, the banter, the bargaining…” Personal experience enabled English artist Michele Angelo Petrone (1963-2007) reach out to others fighting disease. Diagnosed with Hodgkin’s disease at the age of 30, Petrone became artist … Continue reading

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