Category Archives: Charity

Zooming in on drought

I should mention here that some of the work I was doing in Chad has now started to go live. The audience for this particular execution (below) is those watching faith channels on TV, particularly Evangelical Christians. After much discussion with … Continue reading

Posted in 11 London, Charity, Helicopter, Marketing, Peter Kenny The Writer Ltd., TV advertising | Tagged , , , , , | 5 Comments

More reflections on Chad

A month or so has passed since I returned from what was a particularly intense experience in Chad. I spent a day this week sitting with filmmaker Brad Bell tweaking the edit of some of the shots from our trip … Continue reading

Posted in a writer's life, Autobiographical, Charity, Marketing, Peter Kenny The Writer Ltd. | Tagged , , , , | 2 Comments

Filming in the centre of Chad

As an Africa newbie, a visit to Chad was in at the deep end. Chad is a landlocked country unappetisingly described by Wikipedia as the ‘dead heart of Africa’. It proved a difficult place to gain entry to. Despite having … Continue reading

Posted in Charity, Film, Marketing, Peter Kenny The Writer Ltd., Travel, Working | Tagged , , , , , , | 10 Comments

Ready for Chad and missing writing poetry

Chad Final stage of prep seems now to be done. Passport renewed, visa obtained, jabs jabbed (although inconveniently I had a fever when I went for my yellow fever jab so I had to return a few days later) anti-malarial … Continue reading

Posted in Charity, Guernsey, Marketing, Poetry, Travel | Tagged , , , , , , , , , , , , , , | 6 Comments

F*ck the poor? The eternal DRTV charity ad dilemma

I find myself writing DRTV (direct response TV)  scripts for a charity and trying to dodge the weary ‘tried and trusted’ tropes. For we all know how these things are supposed to play out, when we are going to be … Continue reading

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