Category Archives: Advertising

The US Presidential election viewed as marketing

So following my look at the marketing slogans used in Brexit back in June, it came as little surprise that the Make America Great Again, message trumped the Stronger Together message. Once again, the learning is this: PUT A DAMN VERB IN … Continue reading

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The referendum viewed as marketing

The campaigns run by both sides in the recent referendum were failures. Here’s why. Remain – a classic negative campaign that backfired Remain vote’s tagline was Britain Stronger In Europe. At first glance this seems fair enough. But look again and you’ll see how extraordinarily passive it is. … Continue reading

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Among School Children

Last week I spent a day working with 32 more able 11-year old writers from schools in Brighton. This was organised by my friend Dawn Daniel with Clare Blencowe at Downs School. The day was themed around contrasts, and I … Continue reading

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