Tag Archives: David Cameron

The referendum viewed as marketing

The campaigns run by both sides in the recent referendum were failures. Here’s why. Remain – a classic negative campaign that backfired Remain vote’s tagline was Britain Stronger In Europe. At first glance this seems fair enough. But look again and you’ll see how extraordinarily passive it is. … Continue reading

Posted in Advertising, Campaign Fail, Marketing, Politics, Propoganda | Tagged , , , , , , , , | 3 Comments