Airline
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Zen and the art of flogging stuff
In the frenzy of creating concepts to an agency deadline, invariably someone will propose a ‘Zen’ execution. Usually this can be attributed to a free-floating miasma of stress, or too much coffee. It is a knee-jerk idea that you see all too often. This Zen territory (as I call it) has little to do with the school…
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Norwegian Airlines make me think of kittens
Passing through Gatwick Airport last week, I saw a norwegian.com aircraft. As someone whose responsibility it is to stare fixedly out of the window to prevent an aircraft falling from the sky while aboard, I like anything that helps me reframe the experience of flying. I have done work with Air France in the past, and their…
Peter Kenny: a writer's notebook 