Category Archives: Zen

Zen and the art of flogging stuff

In the frenzy of creating concepts to an agency deadline, invariably someone will propose a ‘Zen’ execution. Usually this can be attributed to a free-floating miasma of stress, or too much coffee. It is a knee-jerk idea that you see … Continue reading

Posted in Airline, Marketing, Zen | Tagged , , , , | Leave a comment

Norwegian Airlines make me think of kittens

Passing through Gatwick Airport last week, I¬†saw a norwegian.com aircraft. As someone whose responsibility¬†it is to stare fixedly out of the window to prevent an aircraft falling from the sky while aboard, I like anything that helps me reframe the … Continue reading

Posted in Airline, Marketing, Zen | Tagged , | Leave a comment