Tag Archives: HMRC

Zen and the art of flogging stuff

In the frenzy of creating concepts to an agency deadline, invariably someone will propose a ‘Zen’ execution. Usually this can be attributed to a free-floating miasma of stress, or too much coffee. It is a knee-jerk idea that you see … Continue reading

Posted in Airline, Marketing, Zen | Tagged , , , , | Leave a comment

5 ways this HMRC marketing tactic is not okay

1. This is not okay because despite it being a threat to tax dodgers, its imagery unambiguously accuses you. It’s aim as a piece of marketing is to deliberately make you feel paranoid. 2. This is not okay because it is intrusive. This … Continue reading

Posted in campaign, Campaign Fail, Copy, Marketing | Tagged , , , , | 1 Comment

The HMRC campaign provokes more thoughtcrimes

So here is another HMRC campaign against tax evasion. First credit where credit’s due. This is less toxic than the previous campaign that infuriated me so much. The copy tone is less accusatory. They are closing the net on ‘tax dodgers’ rather than … Continue reading

Posted in Decision, Marketing | Tagged , , | Leave a comment

HMRC undeclared income campaign

I encountered the new HMRC campaign for the first time this morning at a cashpoint. As I was waiting for my hard-earned cash to be vended, a pair of piercing blue eyes stared up at me from the screen, with … Continue reading

Posted in Campaign Fail, Marketing | Tagged , , , | 1 Comment