Marketing
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Norwegian Airlines make me think of kittens
Passing through Gatwick Airport last week, I saw a norwegian.com aircraft. As someone whose responsibility it is to stare fixedly out of the window to prevent an aircraft falling from the sky while aboard, I like anything that helps me reframe the experience of flying. I have done work with Air France in the past, and their…
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HMRC undeclared income campaign
I encountered the new HMRC campaign for the first time this morning at a cashpoint. As I was waiting for my hard-earned cash to be vended, a pair of piercing blue eyes stared up at me from the screen, with the line ‘We’re closing in on undeclared income’. It was the most unpleasantly Orwellian moment…
Peter Kenny: a writer's notebook 