Politics
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The US Presidential election viewed as marketing
So following my look at the marketing slogans used in Brexit back in June, it came as little surprise that the Make America Great Again, message trumped the Stronger Together message. Once again, the learning is this: PUT A DAMN VERB IN YOUR SLOGAN IF YOU ARE ASKING PEOPLE TO TAKE ACTION. Every copywriter knows people need to be…
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The referendum viewed as marketing
The campaigns run by both sides in the recent referendum were failures. Here’s why. Remain – a classic negative campaign that backfired Remain vote’s tagline was Britain Stronger In Europe. At first glance this seems fair enough. But look again and you’ll see how extraordinarily passive it is. With no verb there is nothing to be done. Instead there is the hanging comparator…
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The Sun sinks even lower
The Rupert Murdoch-owned UK tabloid The Sun reached new depths this week. That Murdoch, an Australian-American can so blatantly intervene in British politics is of course galling enough. His discredited newspapers have been implicated in the phone hacking scandals, necessitating a personal apology from Murdoch to the family of a murdered child Milly Dowler, after his…
Peter Kenny: a writer's notebook 