Charity
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Zooming in on drought
I should mention here that some of the work I was doing in Chad has now started to go live. The audience for this particular execution (below) is those watching faith channels on TV, particularly Evangelical Christians. After much discussion with the 11 London team with Tearfund I came up with the positioning Give Like Jesus, and evolved the questioning format…
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More reflections on Chad
A month or so has passed since I returned from what was a particularly intense experience in Chad. I spent a day this week sitting with filmmaker Brad Bell tweaking the edit of some of the shots from our trip so I found myself reliving some of my experiences. Some impressions take longer than others…
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Filming in the centre of Chad
As an Africa newbie, a visit to Chad was in at the deep end. Chad is a landlocked country unappetisingly described by Wikipedia as the ‘dead heart of Africa’. It proved a difficult place to gain entry to. Despite having the right papers, as soon as our team of five landed we were shepherded from…
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F*ck the poor? The eternal DRTV charity ad dilemma
I find myself writing DRTV (direct response TV) scripts for a charity and trying to dodge the weary ‘tried and trusted’ tropes. For we all know how these things are supposed to play out, when we are going to be asked for just £3 a month and to brace ourselves for the money shot of…
Peter Kenny: a writer's notebook 