Tag Archives: copywriting

Creative gulfs: UK, France and the US

To say Charlie Hebdo’s provocative satire is not always understood outside France, is an understatement. See this take on the magazine by Arthur Chu. And its satire was not to many people’s taste in France too, judging by its usual … Continue reading

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Whoah! This Click Bait Will Make Your Head Explode! Number 4 Will Stun You.

Like a fish that never learns, I’ve lost count of the times I have swallowed this kind of click bait headline. Here is the click bait headline formula in five easy stages. 1. Opening ejaculation.┬áThis mimic the reaction of crazed, … Continue reading

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How to stay sane. Part 2 – coping with rejection

Frankly I’m not feeling man enough this morning to find exactly where in the interminable Being and Nothingness Jean-Paul Sartre starts talking about waiters, but when he does things get interesting and surprisingly practical. Picture yourself smoking cigarettes in a … Continue reading

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