Category Archives: Postmodern Irony

Goodbye unfair banking

Banks have been responding in interesting ways to their unpopularity. This of course was brought about by a series of largely self-inflicted wounds: the credit crunch, computer lapses, PPI and investments mis-selling, indefensible banker bonuses and so on. And the … Continue reading

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Creative gulfs: UK, France and the US

To say Charlie Hebdo’s provocative satire is not always understood outside France, is an understatement. See this take on the magazine by Arthur Chu. And its satire was not to many people’s taste in France too, judging by its usual … Continue reading

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Somersby Cider wobbling on the shoulders of a giant?

The Somersby Cider advert is funny, and quietly remarkable. For it relies on a knowledge of  Apple stores, and the Apple brand. It is no coincidence that Apple’s fanboys and fangirls are stuck to the flypaper of creative departments everywhere. … Continue reading

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The Barclays squirrel of postmodern irony

Postmodern irony is one of those terms whose meaning depends on which academic discipline the Hogwarts sorting hat chose for you. For our purposes, however, Postmodern irony stands for ironic self-reference and absurdity, and it is a territory that advertising … Continue reading

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