Category Archives: Announcement

The power of YES

The referendum in Scotland is poised dramatically. Any copywriter, however, will tell you that the word ‘Yes’ is a fantastic asset for those who want independence. We use it against tick boxes to encourage people to sign up: ‘Yes! I … Continue reading

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Whoah! This Click Bait Will Make Your Head Explode! Number 4 Will Stun You.

Like a fish that never learns, I’ve lost count of the times I have swallowed this kind of click bait headline. Here is the click bait headline formula in five easy stages. 1. Opening ejaculation.┬áThis mimic the reaction of crazed, … Continue reading

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