Tag Archives: Marketing

Looking the other way: Paul Fusco and the power of implication in marketing

Paul Fusco is quoted in The Guardian this morning. In 1968, I was assigned by Look magazine to get on the train bearing Robert F Kennedy’s remains from New York to Washington DC. Barred from photographing the Kennedy family in … Continue reading

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5 ways this HMRC marketing tactic is not okay

1. This is not okay because despite it being a threat to tax dodgers, its imagery unambiguously accuses you. It’s aim as a piece of marketing is to deliberately make you feel paranoid. 2. This is not okay because it is intrusive. This … Continue reading

Posted in campaign, Campaign Fail, Copy, Marketing | Tagged , , , , | 1 Comment

Whoah! This Click Bait Will Make Your Head Explode! Number 4 Will Stun You.

Like a fish that never learns, I’ve lost count of the times I have swallowed this kind of click bait headline. Here is the click bait headline formula in five easy stages. 1. Opening ejaculation. This mimic the reaction of crazed, … Continue reading

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Somersby Cider wobbling on the shoulders of a giant?

The Somersby Cider advert is funny, and quietly remarkable. For it relies on a knowledge of  Apple stores, and the Apple brand. It is no coincidence that Apple’s fanboys and fangirls are stuck to the flypaper of creative departments everywhere. … Continue reading

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The Barclays squirrel of postmodern irony

Postmodern irony is one of those terms whose meaning depends on which academic discipline the Hogwarts sorting hat chose for you. For our purposes, however, Postmodern irony stands for ironic self-reference and absurdity, and it is a territory that advertising … Continue reading

Posted in Financial, Postmodern Irony, TV advertising | Tagged , , , , , | 1 Comment