Category Archives: Copy

5 ways this HMRC marketing tactic is not okay

1. This is not okay because despite it being a threat to tax dodgers, its imagery unambiguously accuses you. It’s aim as a piece of marketing is to deliberately make you feel paranoid. 2. This is not okay because it is intrusive. This … Continue reading

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Whoah! This Click Bait Will Make Your Head Explode! Number 4 Will Stun You.

Like a fish that never learns, I’ve lost count of the times I have swallowed this kind of click bait headline. Here is the click bait headline formula in five easy stages. 1. Opening ejaculation. This mimic the reaction of crazed, … Continue reading

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