Category Archives: campaign

5 ways this HMRC marketing tactic is not okay

1. This is not okay because despite it being a threat to tax dodgers, its imagery unambiguously accuses you. It’s aim as a piece of marketing is to deliberately make you feel paranoid. 2. This is not okay because it is intrusive. This … Continue reading

Posted in campaign, Campaign Fail, Copy, Marketing | Tagged , , , , | 1 Comment