US
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Weight Watchers – ‘My Butt’
I caught this US ad for Weight Watchers on the Best ads site. What I like about it is that it refers to ‘my butt’. I worked on a campaign for an appetite suppressant drug, where a larger woman was pictured was saying, ‘I decided to stop being fat’. The word fat proved controversial, with…
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Creative gulfs: UK, France and the US
To say Charlie Hebdo’s provocative satire is not always understood outside France, is an understatement. See this take on the magazine by Arthur Chu. And its satire was not to many people’s taste in France too, judging by its usual circulation — but of course everything’s different now. This cultural incomprehension reminded me of a…
Peter Kenny: a writer's notebook 