TV advertising
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Zooming in on drought
I should mention here that some of the work I was doing in Chad has now started to go live. The audience for this particular execution (below) is those watching faith channels on TV, particularly Evangelical Christians. After much discussion with the 11 London team with Tearfund I came up with the positioning Give Like Jesus, and evolved the questioning format…
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F*ck the poor? The eternal DRTV charity ad dilemma
I find myself writing DRTV (direct response TV) scripts for a charity and trying to dodge the weary ‘tried and trusted’ tropes. For we all know how these things are supposed to play out, when we are going to be asked for just £3 a month and to brace ourselves for the money shot of…
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Postmodern Homelistic Art? Guilty as charged
Hilarious. I’ve not enjoyed an advert as much for a long while. Love the mockery of po-faced artistic statements and its talk of ‘Postmodern Homelistic Art’. Also hats off for recognising the latent botcher in us all and how, having botched something, we attempt to justify it. Madefor Promart by the Fahrenheit DDB agency in…
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Weight Watchers – ‘My Butt’
I caught this US ad for Weight Watchers on the Best ads site. What I like about it is that it refers to ‘my butt’. I worked on a campaign for an appetite suppressant drug, where a larger woman was pictured was saying, ‘I decided to stop being fat’. The word fat proved controversial, with…
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Somersby Cider wobbling on the shoulders of a giant?
The Somersby Cider advert is funny, and quietly remarkable. For it relies on a knowledge of Apple stores, and the Apple brand. It is no coincidence that Apple’s fanboys and fangirls are stuck to the flypaper of creative departments everywhere. It subverts the seriousness of Apple stores, replacing customers with drinkers examining pints of cider…
Peter Kenny: a writer's notebook 