copywriting
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Creative gulfs: UK, France and the US
To say Charlie Hebdo’s provocative satire is not always understood outside France, is an understatement. See this take on the magazine by Arthur Chu. And its satire was not to many people’s taste in France too, judging by its usual circulation — but of course everything’s different now. This cultural incomprehension reminded me of a…
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Whoah! This Click Bait Will Make Your Head Explode! Number 4 Will Stun You.
Like a fish that never learns, I’ve lost count of the times I have swallowed this kind of click bait headline. Here is the click bait headline formula in five easy stages. 1. Opening ejaculation. This mimic the reaction of crazed, bug-eyed excitement the person who has just seen this list of images must emit. Sometimes these…
Peter Kenny: a writer's notebook 