Marketing
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Looking the other way: Paul Fusco and the power of implication in marketing
Paul Fusco is quoted in The Guardian this morning. In 1968, I was assigned by Look magazine to get on the train bearing Robert F Kennedy’s remains from New York to Washington DC. Barred from photographing the Kennedy family in their private car, I took note of the people lined up along the track to…
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5 ways this HMRC marketing tactic is not okay
1. This is not okay because despite it being a threat to tax dodgers, its imagery unambiguously accuses you. It’s aim as a piece of marketing is to deliberately make you feel paranoid. 2. This is not okay because it is intrusive. This tactic has been chosen to threaten you as you are about to embark on the…
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Whoah! This Click Bait Will Make Your Head Explode! Number 4 Will Stun You.
Like a fish that never learns, I’ve lost count of the times I have swallowed this kind of click bait headline. Here is the click bait headline formula in five easy stages. 1. Opening ejaculation. This mimic the reaction of crazed, bug-eyed excitement the person who has just seen this list of images must emit. Sometimes these…
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Somersby Cider wobbling on the shoulders of a giant?
The Somersby Cider advert is funny, and quietly remarkable. For it relies on a knowledge of Apple stores, and the Apple brand. It is no coincidence that Apple’s fanboys and fangirls are stuck to the flypaper of creative departments everywhere. It subverts the seriousness of Apple stores, replacing customers with drinkers examining pints of cider…
Peter Kenny: a writer's notebook 